Here’s the deal.
There are cat people and there are dog people. There are also allergic people. But I’m not that allergic to animals. What I am allergic to are peanuts, tree nuts, mangoes, fish, shellfish, and, most of all, boring ideas. You know what I’m talking about. Creative dogfood, slopped out to the masses. That stuff doesn’t sit well with me. Or anyone, if we’re being honest. If it makes your throat swell up with boredom, it shouldn’t be out in the world. Crafting interesting ideas from the start always works better than a frantic Epi-Pen jab of synthetic adrenaline. Heck, a lot of people panic and stab their thumbs instead of their thighs. (Look it up, it happens.) The same is true of advertising. Thankfully, I’m not allergic to small budgets, tight timelines, and complicated categories. Getting comfortable with those restrictions to my creative diet has saved me more times than I can count. And in this economy, it’ll save you too. Whether you’re a cat person. Or a dog person.
Craig P. Moyer - Senior Copywriter
craigpmoyer@gmail.com
(336) 749–7610
PROFESSIONAL SUMMARY
Big ideas beat big budgets. And as a versatile writer and creative leader, I’ve got 16 years of experience building brands and driving sales across industries to prove it.
EXPERIENCE
Freelance Senior Copywriter/ACD
August 2024 – Present
Wrote content and campaigns for Trumpet Advertising, Ramey Agency, Agency Pure, Search Influence, Creatives for Kamala. Campaigns: Rapid response social media supporting Kamala Harris, Audubon Zoo, Aquarium, and Insectarium; Wire 3 Fiber, YouthForce NOLA, Rutgers Health.
Creative Lead
January 2021 – August 2024 | PETERMAYER | New Orleans, LA
Focused on growing Quantum Fiber, the agency’s largest account. Created and oversaw broadcast and social campaigns, mentored junior writers and designers.
Highlights:
- Launched Quantum Fiber internet rebrand with an integrated campaign that increased orders by 27%.
- Oversaw quick-turn sales campaigns across 8-10 social media formats.
Senior Copywriter
January 2014 – December 2020 | PETERMAYER | New Orleans, LA
Created content and integrated campaigns for clients across the agency’s roster and new business pitches. Clients included Quantum Fiber, Comcast Business, Books-A-Million, National World War II Museum, Audubon Nature Institute, Hancock Whitney Bank, Kennedy Space Center, Ochsner Health.
Highlights:
- Led a brand campaign to broaden the National World War II Museum’s appeal.
- Brought the agency into the age of earned media with a comedic video for a small perfume shop that racked up more than 3 million impressions.
Copywriter
March 2010 – December 2013 | PETERMAYER | New Orleans, LA
Wrote TV, radio, digital ads, online videos, social media campaigns, direct mail, and OOH for a variety of brands including Zatarian’s, French Market Coffee, Sanderson Farms Chicken, eventually focusing on CenturyLink, the agency’s largest account.
Highlights:
- Wrote some of the weirdest and most effective print ads ever approved by CenturyLink.
(2X leads of the previous campaign)
- Created a direct mail campaign so successful it was used for 3+ years.
Freelance Copywriter
August 2009 – February 2010
Split my time between freelance and working on an 80,000-word novel.
Copywriter
January 2008 – July 2009 | Slingshot | Dallas, TX
Wrote TV spots, websites, banner ads and emails for clients including Joe’s Crab Shack, Jack Daniel’s, Greyhound, Dave & Buster’s, Mission Tortillas, and McAfee Antivirus.
Highlights:
- Wrote a Joe’s Crab Shack commercial that got banned.
- Named NeOn, a now-defunct bus Greyhound sub-brand serving New York and Toronto.
Copywriting Intern
February 2007 – May 2007 | BBDO Atlanta | Atlanta, GA
Learned how an award-winning agency worked by writing on the AT&T Wireless account.
EDUCATION
2005 – 2007 | Miami Ad School at Portfolio Center | Atlanta, GA
Certificate in advertising copywriting.
2001 – 2005 | Wake Forest University | Winston-Salem, NC
BA, English.
SKILLS
Campaign creation and ideation
TV production, video production, radio production
Social media
Facebook, Instagram, TikTok, Reddit
Creative leadership
Concept development
Concept refinement
Editing and proofreading
Defining brand tone and voice
Digital marketing
Email marketing
Comedy writing
Shortform and longform content writing
Direct response, direct mail
Versioning, A/B testing
Content development
Content Optimization
Longform writing
White papers
Blogging
AWARDS
Won multiple New Orleans Addys, Dallas Addys, and HSMAI Adrian Awards.
CATEGORY EXPERIENCE
Telecommunications
Banking and financial services
Healthcare
Travel and tourism
Restaurants
CPG
Food and beverage
Beer and spirits
Sports
Technology
Zoos, museums, and entertainment venues
Transportation
Technology